S Shanthi

Senior Assistant Editor

Shanthi specializes in writing sector-specific trends, interviews and startup profiles. She has worked as a feature writer for over a decade in several print and digital media companies. 



News and Trends

Is Celebrity Endorsement a Futile Exercise For Many Startups?

According to a report by TAM Media Research's AdEx India, 27% of the overall ad volume share on TV were celebrity endorsements in 2021


The New-age Jewelry Maker

Saroja Yeramilli, founder and CEO of Melorra takes pride in the fact that they are a technology-first brand and has been able to use the latest innovations to enhance customer experience

News and Trends

Amazon, Flipkart, Others Ordered To Stop Selling Seat Belt Alarm Stopper Clips

Snapdeal, Shopclues and Meesho too have been instructed to do the same

News and Trends

ONDC Benefits Will Not Impact Zomato, Swiggy: Jefferies Report

Players on ONDC network may not be able to sustain higher discounts or lower delivery fees if incentives from the ONDC are withdrawn, says the report

News and Trends

Edtech Decacorn Byju's Raises $250Mn In Fresh Funding From US Investment Firm Davidson Kempner

The funding round comes at a time when Byju's has been engulfed with many troubles including the recent search and seizure operations by ED

News and Trends

What's Fuelling Growth In Logistics Despite Global Slowdown

Logistics companies showcase positive growth numbers even when e-commerce companies are facing bad weather. Experts explain how

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